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Team: 2 designers, 1 PM, 6 engineers
Role: Lead Product Designer
Software: Figma
Duration: Sept 2025-present
eden is an early-stage startup building the future of creative work. It's the first platform that makes your imagination searchable, your AI workflows visual, and your past learning instantly actionable.
The problem
Creators today struggle to manage and build upon their own ideas. Their work, research, and inspiration are scattered across multiple tools that don’t talk to each other, making it difficult to find, connect, and reuse what they’ve already created. Existing AI tools add to this friction by relying on linear chat interfaces that hide context and make creative workflows hard to plan or repeat.
The design challenge:
🗣️ How might we design a workspace that helps creators organize and interact with their knowledge more intuitively, enabling them to see connections, build visual AI workflows, and turn their ideas into new outputs, all without losing context?
My design process
user flow — design audit — design exploration — internal testing — hi-fi + design system — handoff
Being an early-stage startup, our team had many ideas, and limited time to design and ship out features. Using FigJam, I mapped our feature ideas and worked with our PM to prioritize those that supported core user workflows, like Search, Capture and Canvas for the first MVP.
Design audit
After creating the user flow, I was tasked with conducting a quick design audit of our main homepage that the previous designer had worked on, identifying usability issues, visual inconsistencies, and opportunities to align the UI with our updated product direction.
PREVIOUS DESIGN
Iterate, iterate… and iterate some more
HOME LAYOUT
QUICK CAPTURE
UPDATED DESIGN
